The Operating System for
Independent Landlords
We believe you shouldn't have to choose between managing everything yourself and handing over 10% of your revenue to a property manager. Properly gives you the automation to do it yourself, better.
Automation, not outsourcing.
Traditional property management is a service business. You pay someone to care about your property. The problem is, nobody cares about your property as much as you do.
Properly is different. We are a software platform that gives you superpowers. Our AI handles the repetitive, low-leverage work—triaging texts, scheduling repairs, nagging for rent—so you can focus on the high-leverage decisions.
Software vs. Service
Properly gives you leverage, not employees.
Traditional PM
"I'll handle it for you (and charge you for every hour)."
Properly
"I'll automate the busywork so you can decide instantly."
What Properly Is — and Isn’t
It is important to understand our role in your business. Properly is a technology provider, not a management agency.
What We Do
- • Automate tenant communication via SMS
- • Coordinate maintenance workflows
- • Send rent reminders and notifications
- • Organize documentation and activity logs
✕What We Don't Do
- • We do not make legal or eviction decisions
- • We do not hold tenant security deposits
- • We do not sign leases on your behalf
- • We do not guarantee vendor performance